Help Center API & Integrations Connecting an Email Marketing Service (Mailchimp, Brevo, MailerLite)
API & Integrations

Connecting an Email Marketing Service (Mailchimp, Brevo, MailerLite)

Automatically add new collectors, new artists and show-page signups to your email marketing list, tagged so you can tell them apart.

Connecting an Email Marketing Service

You can connect Art Show Hub to your email marketing provider so new collectors, new artists and people who sign up from your show pages are added to your mailing list automatically — no exporting or copy-pasting.

How to connect

  1. Go to Settings → Integrations.
  2. Choose your provider (Mailchimp, Brevo, or MailerLite).
  3. Paste your provider's API key into the field.
  4. Click Load my lists — Art Show Hub will fetch the mailing lists from your account.
  5. Pick the list you want new contacts added to.
  6. Click Save & Connect.

Once connected, new collectors, new artists, and visitors who leave their email on one of your public show pages are added to your chosen list automatically.

Mailchimp: who is added, and how they are tagged

With Mailchimp connected, three groups of people are added to your audience, and each is tagged so you can tell them apart and send to one group at a time:

  • New collectors are tagged Collector
  • New artists are tagged Artist. This covers every route in, including an accepted invitation, the open invite link and your artist sign-up link
  • People who leave their email on a show page are tagged Show sign-up

Where a show is involved, the person is also tagged with the show's name, so you can email everyone connected to one show.

Someone who has unsubscribed is never re-subscribed. If a person has unsubscribed from your Mailchimp audience, joining, buying or signing up again here does not put them back on your list. Their choice stands, which also keeps you on the right side of email law.

Where to find your API key

  • Mailchimp — Log in, click your profile, go to Account & billing → Extras → API keys, and create a key.
  • Brevo — Open the SMTP & API section, go to the API Keys tab, and generate a key.
  • MailerLite — Go to Integrations → API and generate a token.
Note: Email marketing integrations may be part of a higher subscription tier. If you don't see the Integrations page, check your plan on the Billing page.
Keep your API key private. Treat it like a password. If you ever think it has been exposed, revoke it in your provider's dashboard and generate a new one.